10 Most Popular Social Media Marketing Tools

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Social media marketing has grown in popularity over the last few years, and many businesses have made great use of this avenue to attract a large number of customers. However, social media marketing is not easy, and there is no secret formula for it.

Social media marketing campaigns must be created, measured, maintained, and built on a solid and clear approach. You must keep up with the latest developments, methods, and tools to achieve your goals.

This is where social media marketing tools come in. You can improve your social media marketing strategy using these powerful tools. We have created a list of some of the best social media marketing tools that can help you in your campaigns.

1. TubeBuddy

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TubeBuddy can help you manage your YouTube channel. It includes several features that you don’t get with the standard YouTube app. These advanced capabilities make it much easier for you to create visual content. For example, the TubeBuddy Keyword Explorer is a fantastic study tool if you’re looking for keyword phrases from Google Trends and YouTube.

TubeBuddy will help you read reviews, publish on social media, select thumbnails, and remove films with expired promos. The tool can help improve your channel’s health score if needed. Moreover, it can also help you improve your YouTube thumbnails. To be precise, anyone who is serious about becoming a YouTuber should consider using this tool. TubeBuddy is useful for a variety of purposes, including coaching, educating, posting product reviews, and selling things.

In addition to the Keyword Explorer, the search engine rankings, Insta-suggest, and clip A/B tests are some other capabilities offered by TubeBuddy. The Search Rankings function shows you where your videos appear in the YouTube search results. Insta-Suggest also aids in the selection of better tag recommendations. If you’re on a shoestring budget, you’ll be pleased to find that TubeBuddy offers a free version. Even though you won’t be spending anything, this tool offers several important features.

TubeBuddy also offers three different premium subscriptions. These have a more comprehensive collection of functions, which serve to make any of the subscriptions a good investment. The most economical package is the Pro Plan, which begins at $2 per month. The next tier is the Star Plan. This costs $7.60 per month and offers you access to all of the Pro Plan’s capabilities plus a bunch of other benefits. Lastly, the Legend package costs $19.6, giving you access to all TubeBuddy’s services.

2. SocialPilot

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Experts, limited staff, and agencies can use SocialPilot to handle social media, schedule online posts, boost interaction, and analyze results at a low cost. SocialPilot is designed to be used by companies of all sizes and in various sectors. In fact, there is a complimentary starter package for three connected accounts that you can use to test the tool’s capabilities and determine whether SocialPilot is a good fit for your company.

When working on projects with a group, SocialPilot‘s collaboration tool is quite useful as it involves assigning responsibilities and levels of access. Agencies can use the client management function of SocialPilot to add a customer’s social profiles and give them different access levels.

In a large quantity, you can plan up to 500 posts for a month using this tool. Flexible publication options let you share time-sensitive content right away or plan them later by manually entering a date and time.

3. Content Studio

Logo of Content Studio

Content Studio is a highly effective tool for content marketing. The program lets you research themes, generate content, post material for numerous industries, and monitor social media interactions. The tool is continuously being updated, and customer service has been prompt and helpful. A good content marketing plan starts with content research. You may instantly search for material from over 500 genres with Content Studio. Material marketers searching for fresh and popular content in their field will love this.

You’ll never run out of fresh concepts for content to present to your audience if you use this tool. Content Studio browses millions of sites to get you the most popular content. You can find, share, and study the best information on the web with the Discovery feature. Share the information that has the greatest chance of generating the most engagement.

Content curation is the solution for advertisers that are unable to create new content each week. Content Studio helps you find, curate, and publish information that is relevant to your target audience. By making use of the intelligent query builder, you can select focused subjects and fill your feed with popular content from all across the web.

Ultimately, Content Studio is an all-in-one content marketing solution. You may use the Content Composer to produce fantastic website and social media posts. It includes all features that constitute a fantastic blog and network post composer, including the ability to write text, add images, videos, and gifs, as well as picture editors, live previews, and more. You can save versions of your posts, view history, leave comments, tally words and paragraphs, and restrict or unlock content.

4. Tailwind

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Tailwind is a powerful tool that helps users manage their Instagram and Pinterest posts. It gives you all the means to schedule posts for these two platforms. Tailwind was introduced in 2011 as a simple app that only focused on Pinterest. However, since Pinterest was not widely used and Instagram was one of the top social media networks, Tailwind decided to adapt its platform to support Instagram too.

Tailwind is used by over 500,000 brands and more than 400 marketing agencies. The app is ideal for small businesses, small teams, agencies, and individuals. The main functionality of the tool is to schedule pins for Pinterest. It can find the right time for publishing content, which makes it so appealing among Pinterest users. You can also view all scheduled pins in the app. A calendar view of the entire schedule is also available, which makes it easier for you to reorder pins.

Another feature called Pin Inspector allows you to analyze the performance of your individual pins. You can see the Pin, Comments, Repins, and Board or filter them by date, website, board, or category.

For Instagram, you can use the Tailwind scheduler to plan multiple posts. The platform allows you to create, plan, optimize, and analyze the posts on the platform in detail. The auto-posting feature can be used to schedule stories and carousels. The Hashtag Finder is another feature for Instagram users. You can use it to find engaging hashtags for your Instagram posts.

5. Social Champ

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Social Champ is a social networking planning and management solution that allows you to distribute your content across multiple social media channels at the same time. The tool promises to help users and marketers increase their reach by 75 percent. 

If you’re a novice or a company with automation tools looking for a simple user interface to market your material, Social Champ is the appropriate solution. One of the best aspects of Social Champ has been its quick response time. It also allows users to share their work on social media sites like Twitter and Facebook.

Bulk Upload from a CSV file is one of its biggest features, which allows you to schedule weeks of content with only one click. You may also use an RSS feed to auto-post information to Facebook and Twitter. Social Champ also allows you to recycle your content by generating groups of posts to use in future campaigns – a complete game-changer.

As if that wasn’t enough, Social Champ is also great in terms of analytics. Clicks, comments, retweets, and favorites can all be tracked and exported as a CSV file. Another useful aspect of Social Champ is the Team Collaboration tool, which allows users to share their accounts with members of the team without having to disclose any passwords.

6. Buffer

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Buffer began as a Twitter scheduling software, but it now covers all major social networking sites, including Facebook, Pinterest, Instagram, Google Plus and LinkedIn. It enables you to easily schedule your posts for distribution across several channels. Buffer’s product is broken into three segments, namely, Publish, Analyze, and Reply.

Depending on your marketing initiatives, you get to choose which package is best for you. Buffer lately added a new feature that lets you integrate the very first comment with your scheduled Instagram posts. This tool includes the majority of the sophisticated capabilities that third-party applications have.

Overall, Buffer is a user-friendly, simplified social media management solution that small companies and individuals rely on to help them drive significant social media participation and outcomes. A social networking dashboard, such as this one, allows you to fill your news feed with interesting and relevant information without spending the majority of your day on Twitter and Facebook.

Their services are well-thought-out and fine-tuned to help social media advertisers and teams work more effectively and productively. The price per digital site and unlimited postings start at $6 each month. For the same price, you may add other channels.

7. Hootsuite

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Hootsuite is a free service that manages several social media profiles and consolidates them into a unified dashboard. It enables businesses to follow their customers and truly comprehend their engagement with their brand. This is a great feature because, to truly understand how your customers view your brand, you must remove any preconceived beliefs the customer may have about your brand.

It performs a good job of presenting a lot of technical capabilities in a simple and easy-to-understand graphical interface.

Hootsuite offers a free subscription, as well as monthly plans of $29, $129, and $599, and an enterprise subscription with a 30-day trial, free of cost. It provides cooperation between team members and a review process. You may assign a task, design a social media schedule, and even schedule updates, in addition to having a check of all of your reviews and interactions in one location.

You may take free social networking courses with Hootsuite Podium to improve your social marketing abilities and understand the principles of digital marketing. Furthermore, its services connect with Twitter, Facebook, Instagram, YouTube and Google+, providing you with a detailed overview of your data and allowing you to connect with potential clients.

8. AdEspresso

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When it comes to social media advertisements, the task may seem no easier than taking a shot in the dark. This is where AdEspresso can help. It’s a useful tool that lets you analyze Instagram, Facebook, and Google advertisements in real-time. In line with your campaign name and targeting information, AdEspresso removes the uncertainty about how your advertising is engaging with your consumers.

You can create and implement ads for all three networks in one spot and then track which ones are performing well while your project is running. You can try various images, headlines, ad language, and other elements until you find the ideal mix with AdEspresso.  

Ad production and optimization are quick and straightforward, thanks to a customizable dashboard that allows you to access the most relevant KPIs in one location. You’ll eventually wind up with always-on programs that scan your Facebook Pages and promote posts as soon as they’re published, with smart filters defining what gets pushed and for how much time. 

You may also keep your leads, connections, and audiences synced with your Facebook Ad Account instead of individually syncing your Lead Ads via your email marketing or CRM. Overall, you should consider giving AdEspresso a try this year if you would like to take the guesswork out of a sophisticated system and simplify your attempts to create ads that create a strong impact.

9. Sendible

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This platform unifies your social networks into a single hub, making it the simplest way to grow a successful social media strategy for numerous brands. As an agency productivity tool, you can be confident that your team will save hours!

Sendible gives you all the tools you need to keep your clients happy every step of the way with sophisticated social media engagement, publishing, monitoring, and reporting features. Its social media automation tools make it easier to get people talking on social media, create a following, and start conversations.

The Priority Inbox can be used by over 30,000 agencies, which saves a lot of time by consolidating all the important conversations from different channels into one stream. You can get useful and impressive insights showing your progress on social media with reports built to impress.

Sendible‘s Compose Box allows you to schedule social media posts in bulk, preview them on each website, and post at the best times of day for engagement.

Sendible offers five pricing levels – Creator, Traction, Scale, Expansion, and White Label. Creator is ideal for getting started and costs $29 per month. Traction is designed for small agencies and brands, and it is available at $89 per month. At $199 per month, Scale is ideal for growing agencies and brands, while the Expansion level costs $399 per month and is suitable for large teams and agencies. White label solution is available for clients who need a fully customizable solution for their brand. Its pricing will vary depending on the client’s needs. 

10.  Sprout Social

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Sprout Social is a social networking tool that can help you handle social media problems and strengthen relationships with your followers. It lets you monitor and regulate social posts on many sites, networks, and initiatives from one location. Sprout Social has targeted large enterprises and groups with their scalable platform, which is known for tracking, scheduling content, statistics, and team-building with approvals of workflows.

This tool will appeal to those who are keen on employee advocacy. This user-friendly system is simple but strong, and it includes all of the essential functions as well as any requested customized features. Personalized statistics for every post is one such option.

Sprout serves digital agencies as well as medium-sized organizations, including post permissions and authorization settings management. There’s a social inbox tool, as well as social tracking and keyword search, that’s ideal for connecting and interacting with customers.

Unfortunately, neither the Auto Post with queuing nor the influencer search option is available with this tool. The starting price is $99 per user per month and goes up to $279 per person/month, depending on specific features. Try Sprout Social for free!

Final Verdict

The top social marketing tools allow you to gain better insights into your initiatives, identify their strengths and weaknesses, and optimize your productivity without breaking a sweat! With a wide range of price points and capabilities available amongst social media management tools, we recommend selecting a partner who will save you and your staff time by automation of social media marketing activities and providing actionable data.