10 Top Marketing Automation Tools and Platforms

Multi-channel marketing is a complicated process that necessitates smart automation and excellent marketing services. To meet your business objectives, you’ll need to use a marketing automation platform.

With new tools hitting the market annually, choosing the ideal platform for your business is more difficult than it ever has been. In this article, we’ll go over some of the best marketing automation platforms to help you make the right choice for your company.

1. Snappa 

Snappa is a remarkable and competent online graphics platform with a wide range of features that will appeal to your design preferences. Marc Chouinard and Christopher Gimmer created the platform in 2015, and it is based in Ottawa, Canada.

The history of Snappa stems from the issues that freelancers and corporations faced with their digital art applications. The tools that were accessible were tough, intricate, time-consuming, and costly. Hence, Gimmer and Chouinard designed the Snappa app to revolutionize the sector.

It quickly gained traction due to its simple design and a wide range of trendy templates. Display adverts, blog pieces, and social network blog posts can all be created with the app.

The pre-built templates are one of Snappa’s most important characteristics. Dozens of pre-built templates are available to select from, all of which make a great impression and will immediately draw more attention, views, and customers. Many marketers, companies, and entrepreneurs utilize this platform, which features a user interface that is basic and intuitive, making it ideal for novices.

Snappa gives you access to over 5,000,000 high-resolution images for free. You won’t have to search through image libraries, worry about licensing rights, or spend money on background photos. You may also crop photographs for free with the Snappa editor.

Photographs can be uploaded in any format, including raw ones. Snappa’s photographs are all accessible for free and can be used for commercial reasons as well, making it one of the best marketing automation tools on the market.

2. LiveChat 

LiveChat is a professional online chat platform that enables customer support representatives to communicate with clients instantly on their website, through social media, mobile, desktop, or messaging apps. While several helpdesk platforms offer the a chat feature, LiveChat stands out by focusing entirely on this service.

It has a lot of customization options and the ability to combine messages from all of your internet channels into one dashboard. LiveChat is a basic chat window that stands on a website and is easy to integrate, modify, and rebrand. It’s a strong customer service solution that meets all the communication demands of a modern company.

As a business owner, you may be curious about the effectiveness of your chat sessions and how often they last. Moreover, you might also want to gauge your visitor engagement and the chat efficiency of your agents.

All of these questions can be answered using LiveChat. Their statistics will show you whether your quality is improving or deteriorating. Real-time stats allow you to know how many users are available at any given time and whether you have enough employees to accommodate them all or not. For a more detailed insight, LiveChat will also give you email reports.

The chat box in LiveChat is extremely versatile. Clients can exchange data, you can provide link buttons or a calendar to organize a conference, and you can build up preset responses to swiftly respond to typical questions. If your company has numerous departments with distinct expertise, LiveChat

also allows you to effortlessly move chats among support agents.

3. Stencil

Stencil is a graphic design platform that allows small company owners, social media managers, and bloggers to create appealing visuals quickly and easily. Because visual material has a higher chance of being shared on social media than other forms of content, Stencil makes it easier than ever to produce high-quality visuals. It provides access to millions of stunning photographs, icons, and phrases without any copyright issues.

Using the Stencil App is incredibly simple. Even if you do not have graphic design talents, you can start creating graphics for just about any social networking project once you’ve made your account on the Stencil App.

Stencil provides over 650 templates to meet your social media marketing objectives. All you have to do is find the ideal template, provide the details according to your new business, and publish it. You can use Stencil through its app or install the Chrome Extension, WordPress Plugin, or Firefox Add-on to gain quick access to the tool.

In addition, you can select text everywhere on the internet or right-click photos to create incredible graphics in a flash with these browser plugins. That being said, Stencil is indeed a lifesaver for business owners, and it is one of the best marketing automation tools available today.

4. Shopify 

Shopify is an online application that allows businesses to set up their own online store. It offers a variety of themes that you can adjust according to your brand’s requirements. Shopify is a platform that allows beginners to create their internet store without the necessity of coding knowledge.

Developers also appreciate the platform because it gives them complete access to Shopify’s templating languages, HTML, CSS, and Liquid. With messages that trigger depending on past purchases, significant events, and other activities made throughout your online business, Shopify’s marketing automation tools allow sellers to unleash their true creative prowess.

Shopify comes with pre-built templates for key campaigns, complete with timing and up-and-running criteria. It offers 18 free ecommerce designs, some of which are available in two or three distinct variations, providing you with a decent amount of possibilities to select from. Emails are a prerequisite for online businesses and are extremely useful for communication.

Once a visitor has arrived at your online business or has become a client, email is the best way of connecting with them and generating more money from each sale. Shopify Email is beneficial in this aspect, and your messages should reach your target market without delay, thanks to Shopify’s reliable infrastructure.

5. Depositphotos 

Depositphotos is an online stock content platform based in Florida established in 2009. It offers files for business and editorial usage, including vectors, pictures, drawings, SFX files, and more. This tool’s library held about 230 million files by the start of 2022, and it keeps increasing regularly. Every day, more than 70,000 files are added to the library.

Depositphotos is among the world’s largest stock content platforms because of this. In addition, this online software provides free tools that are Al-powered, including VistaCreate graphic editor, Search by Image, Image Upscaler, Background Remover, and the Depositphotos free library to help businesses and organizations with their marketing and creative activities.

One of the best features of this tool is the image Upscaler. It is completely automated and easy to use, allowing users to swiftly and efficiently go through an endless amount of photographs. Photos and graphics from archived documents, as well as images downloaded from Depositphotos, can be used. The file formats PNG and JPEG are both accepted. The image enlarger will be essential in preparing pictures for print, portfolios, or ad designs and providing a decent visual experience for users coming to websites or blogs.

Any company could become a Depositphotos contributor and profit from the sale of their images. To begin selling your material, sign up as an author, complete a simple quality assessment of your work, and upload files to your portfolio. The platform will inform you of your compensation whenever someone purchases your images. This is yet another fantastic feature that distinguishes Depositphotos and makes it highly profitable for businesses.

6. NinjaOutreach 

NinjaOutreach is a marketing automation tool that allows users of various skill sets to develop unique and professional campaigns. With new features such as automation, segmentation, landing pages, pre-designed templates, tagging, and more, you can interact with your audience personally.

NinjaOutreach is for you if you’ve ever wanted to give out emails to journalists to get your product highlighted on their sites or publications but had trouble doing it. By using advanced search options and the NinjaOutreach browser plugin, you can quickly locate relevant persons, websites, blogs, influencers, journalists, and associates to contact for your goods.

NinjaOutreach aims to link companies with relevant influencers and give them the tools they need to reach out to them automatically. While prospecting, it also makes it simple to establish contact lists and to save leads into specialized lists. It’s simple to switch between lists when looking for fresh prospects, even if many team members use the same account.

NinjaOutreach can also be used to boost the traffic to your blog or website. You can automatically send emails to your visitors every time new products are uploaded to your site using this marketing tool. The platform allows you to build connections and create high-quality backlinks, which will boost your blog’s SEO and ranking. Overall, Ninja Outreach is an excellent outreach and marketing platform for various purposes, and it is easily accessible to both novices and specialists all over the world.

7. Time Doctor 

Time Doctor is an online time processing and monitoring system that businesses frequently use to keep track of their employees’ productivity. It has time tracking, internet activity tracking, payroll management, and report features. Users can enter hours spent on each task and compute their chargeable working hours with Time Doctor.

The display monitoring feature of Time Doctor gathers screenshots of employee activity and provides timely reports on it. Customers can also use the service to control how much time they spend on chats, emails, meetings, browsing the internet, and other tasks. Businesses can use the payroll feature to track employee hours and produce monthly or weekly pay slips.

Time Doctor will not only keep track of the team’s attendance and hours worked, but it can also determine precisely how much time has been spent on every program, client, or activity. The time monitoring data is reliable and allows business owners to see and confirm where time is being spent.

If you’re a leader, this tool will help your team members get a lot of work done daily, increasing corporate productivity and drastically lowering time wastage. You and your staff will find it easier to concentrate on crucial work without being diverted by using Time Doctor.

With the insights provided by Time Doctor, you may identify and improve your deficiencies. A weekly report will be sent to managers detailing which domains and applications have been used and for how much time.

Individual employees will also be given the same report, which will detail their personal time consumption data. Time Doctor includes a mobile app for iOS and Android devices, and the platform works easily with Salesforce, JIRA, Slack, and Basecamp, among other project accounting and management tools.

8. PicMonkey 

PicMonkey is a free photo editing and graphics website. It’s an excellent substitute for high-quality photo-editing software programs like Photoshop. It not only has a lot of sophisticated editing tools, but it’s also quite easy to use and will not cost a lot of money. PicMonkey’s layout and photo editing tools assist you in creating visually appealing images to market your business.

You can achieve your desired business marketing outcomes with elegant themes for logos, advertisements, social posts, billboards, and more. It also gives you the option of starting from scratch and adding design elements as you see fit. PicMonkey develops with your business, including features like brand kits, asset management, and collaboration tools to help you enhance your output and maintain a consistent public image.

As a business owner, you would like to properly represent your business and meet your advertising objectives, whether you’re utilizing a stock image that is free of copyrights or your unique image, and PicMonkey helps you do just that. It also allows you to make a photo collage on the home page.

Photo collages are ideal for displaying many images from the same event on social networking sites such as Facebook or with an email message to your clients. PicMonkey allows you to save your updated photographs to Microsoft OneDrive, your computer, or Dropbox as PNG or JPG files.

Overall, PicMonkey is a fantastic tool for any company with a digital platform, especially those that blog or give out email newsletters.

9. Teachable 

Teachable is a reliable marketing platform for creating and selling online courses. From web hosting to processing payments, everything can be handled by Teachable. Teachable makes it simple to collect money, so you don’t have to deal with the technical aspects of VAT, tariffs, and author compensations. With this platform, you can monitor sales, receive insights into purchased courses, and gather feedback through surveys from a single, easy-to-use dashboard.

School administrators mostly utilize Teachable to host all of their products on their websites. Some creators provide online courses, while others may be selling individual coaching or training classes. You will be building one school when you register for a Teachable plan. Each school can host single courses or services in various ways.

Teachable is a no-hassle platform for anyone enthusiastic about turning their expertise into income by using the internet. Teachable’s extensive publishing capabilities are custom domains, affiliate programs, webhooks, and different white-labeling features.

School administrators can use adaptive learning tools like blogs, forums, polls, and surveys, that are automatically adjusted to appear and work the same way on any device. After that, eCommerce solutions are used to offer content access, execute coupon campaigns, take global payments, and increase conversions with personalized landing pages. Teachable’s safe hosting of course material, automated downloads, and Continuous monitoring lessen the risk of downtime.

10. Olark 

Olark is an online live chat system that allows businesses to connect with customers via their websites. Olark has several useful features, including automated messages, real-time reporting, team leadership, and accessible transcripts. Inside the package, the solution also includes targeted chat, conversation monitoring, and analytics.

Olark online live chat is the simplest method to increase sales, assist with problems, and understand your consumers better. You’ll be able to give your consumers the information they need right away and acquire valuable insights into what they want for long-term connections.

Olark offers several simple options to alter the look of your chat window. To integrate colors that go with your brand, you can use either a color wheel or a hex number. You can also use headshots of your employees to help your customers visualize who they’re speaking with.

Many companies use an image that corresponds to the consumer persona as a marketing strategy to increase interaction. Overall, Olark will prove to be a fantastic marketing automated tool for your website, and it is straightforward to set up and use.

Final Verdict

Not every business or marketing department is ready to adopt automation for their processes, but when the time is right, digital marketing automation solutions may take a simple marketing plan to a new level.

You can gain positive marketing insights and spend much more time on expanding your business by understanding your unique demands and selecting the best marketing automation tools to meet them.