If you want your website to succeed, you need people to trust it. Otherwise, they won’t buy your products or sign up for your services and they’ll tell their friends not to use your site either. But how do you build trust? Here are five ways to create a trustworthy website that will encourage customers to give you their money and good word-of-mouth referrals in return.
1) Use your site for years
If you want people to trust your website, you need to show that it’s here to stay. One way to do that is by keeping your site up-to-date with fresh content and design. You should also avoid making any major changes that could disrupt user experience. By maintaining a consistent look and feel, visitors will know what to expect when they come to your site. Another key factor in establishing trustworthiness is the quality of your posts. If you only post once every few months, users may wonder if the website has been abandoned or if there are more substantive posts elsewhere on the internet. When you post regularly and make updates to the design of your site, it tells users that this isn’t just some fly-by-night operation; it’s a serious business that they can rely on for quality information.
2) Be consistent with your web design.
Your website should have a consistent look and feel throughout. This means using the same colors, fonts, and other design elements on every page.
A well-designed website is easy to navigate. Users should be able to find what they’re looking for quickly and easily.
Make sure your content is accurate and up-to-date. Nothing will turn off a visitor more than outdated information.
Include testimonials, reviews, and other social proof on your website. These are all signals that visitors can use to determine if you’re trustworthy. You may also want to include call-to-action buttons (CTAs) on each page so that visitors know how they can reach out if they need help or have questions about your services.
3) Display social proof
If you want people to trust your website, you need to show them that others do, too. Here are five ways to do that
1) Display testimonials from happy customers on the homepage or in a prominent location on the site.
2) Display customer reviews and star ratings on product pages.
3) Add badges of trusted companies like Amazon, Google, Yelp and TripAdvisor who have given you high ratings and reviews.
4) Offer an unconditional refund policy so customers know they can return their purchase if they’re not satisfied with it for any reason.
4) Avoid spam
No one likes spam, especially when it comes to their inbox. To avoid being labelled as a spammer, make sure you’re only sending emails to people who have explicitly signed up to receive them. This means having a double opt-in system in place and being clear about what kinds of emails subscribers can expect to receive from you. Don’t deceive or mislead your visitors: It’s important that your website is transparent with its information so that people know exactly what they are getting into before they click on anything.
5) Link to other sites you are affiliated with
If you want people to trust your website, you need to show that you’re credible and trustworthy. One way to do this is by linking to other websites that are reputable and have similar content. Here are five ways to make your website more trustworthy
-Link to other sites with relevant content
-Make sure the contact information on the site matches the contact information on social media accounts
-Create a privacy policy and outline what user data will be collected from users
-Include testimonials from customers or clients on the site-Use SSL encryption for data transmission
6) Have an about me section or page
Keep your About Me page up-to-date. Include a recent photo and introduce yourself by name, telling your website visitors a little bit about your professional background and qualifications. Tell people the story behind your business and what got you started. People want to have some emotional attachment to products or services they are buying. This page should also include a link to your social media accounts, if you have them. People like being able to follow someone on Facebook or Twitter and chat with them that way. If you don’t have any social media profiles yet, tell people why and encourage them to check back later for updates! This can be added at a later date after you establish your reputation as an expert in your field and as you start building relationships with your clients/customers.
7) Be transparent
Be transparent. If you’re selling products or services, make sure your pricing is clear and easy to find. Don’t try to hide any negative reviews—address them head-on. This shows that you are a real business and you are not hiding anything. It also shows how you take responsibility if you made a mistake and you handle it.