Marketing for Lawyers – How to Set Up Digital Marketing for Your Law Firm

Marketing is important for any business, but it can be especially important for a lawyer. Marketing is what helps them to get new clients and keep the ones they have. This article will talk about how marketing can help lawyers and some of the most popular marketing channels for lawyers.


Many lawyers make the mistake of not marketing themselves, which can lead to many missed opportunities. They are missing out on potential new clients who are searching for a lawyer online or in their area, as well as their current customers who may need more services from them. Marketing is what helps lawyers to get new clients and keep the ones they have.


Lawyers should use various marketing channels in order to reach more potential customers and keep in touch with their current ones. Some of the most popular channels include social media, paid advertisements and word of mouth.

Marketing for lawyers can be tricky, but it doesn’t have to be. Most law firms can benefit from some level of marketing, but many don’t realize this until they do some research into what exactly marketing entails and how you should go about marketing your business in the most effective way possible. This article will give you everything you need to know to set up digital marketing for your law firm. Here are some tips on how to get started with online marketing for lawyers

Build an Authority Website

In order to get more clients for your law firm, you need to have an authoritative website. Here are five tips for building a website that will help you attract clients:


1. Use keyword-rich titles and descriptions to help potential clients find your site.

2. Make sure your site is mobile-friendly so potential clients can easily access it on their phones or tablets.

3. Use engaging visuals and clear, concise copy to keep visitors interested in what you have to say.

4. Rank your website to the top of google searches with Search Optimization Engine (SEO) tactics. 

5. Have a strong call to action on your website so your potential clients know what to do to get a hold of you. 

Build a list of potential clients

Before you can get more clients for your law firm, you need to build a list of potential clients. You can find a list of potential clients by searching online directories, visiting local businesses, or attending community events. Once you have a list of potential clients, you can start marketing to them using various digital marketing techniques. Go through your personal contacts and see if anyone could be a potential client. Do they know anyone who might need your services?

Create content relevant to your target audience

If you want to get more clients for your law firm, you need to create content that is relevant to your target audience. Think about the painspoints your audience faces when they are looking for your services or situation. This means writing blog posts, articles, and creating other forms of content that will be of interest to your potential clients. You can also use online marketing tools like social media and email marketing to reach a wider audience. When it comes to digital marketing for lawyers, the sky’s the limit! Ask your friends and connections to share your content to their social media.

Start engaging on social media

There are a number of ways to get started with online marketing for lawyers, but one of the best is social media. By engaging with others on social media, you can build relationships and find potential referral partners. You can also use social media to share your expert insights on the law, which can help build your reputation and attract new clients. Engage with other professionals on social media who could refer clients to you. Think about who your client may interact with and start from there.

Add value through speaking engagements

Many lawyers shy away from speaking engagements, thinking that they will be too boring or dry. However, speaking engagements are a great way to add value to your firm. When you give a talk, you are seen as an expert in your field and this can help attract new clients. Plus, online marketing for lawyers is easier than ever before. You can use digital marketing tools to reach a wider audience and connect with potential clients.

Use video in all online platforms

As a lawyer, you’re always looking for ways to get an edge on the competition. And in today’s digital world, that means having a strong online presence. But what does that entail? Videos are great because it helps build trust, show your expertise and build authority in your niche. Videos help put a face to your name and your personality will show through.

Get Paid To Write For Other Sites

There are a lot of sites that will pay you to write articles for them. This is a great way to get started with digital marketing for lawyers. You can write about anything that you want, and you can get paid a decent amount of money for it. Plus, you can build up your portfolio and get your name out there. You can ask to link back to your website to build more backlinks and this can help with your website SEO.

Run Paid Advertisements To A Landing Page

You can set up a landing page for your law firm. This will allow you to run paid per click advertisements that target potential clients who are looking for legal services. By having a landing page, you can also include other relevant information about your firm, such as your contact information and a link to your website. Paid advertising is an effective way to reach out to potential clients and market your law firm.